Supplier QM & Development

1. Research & Analysis with Local Data

What makes us different is that before formulating the market entry strategy, we commit to the extensive use of data science. After gaining deep understanding of our clients‘ business model and philosophy, we apply data-science techniques on locally obtained data to define the overall market size and find optimal spots for your company to enter the market. This thorough data-driven approach allows us to identify not only the most suitable markets but also the precise locations within these markets that align best with your business goals. We understand that each market in Southeast Asia and India has its unique differences, consumer behaviours and ways of doing business. By gathering and testing local data, we are able to pinpoint areas with the highest potential for your business growth and customer acquisition.

The result? A customized, data-informed picture of the serviceable market and a pathway to successfully navigate and establish your presence in the diverse and vibrant markets of Southeast Asia and India. With us, you’re not just entering new markets; you’re making informed, strategic moves backed by data-driven, local insights.

A key element of our B2B strategy is the detailed segmentation of potential business clients. By integrating extensive data science techniques from local data research and analysis, we transform our understanding of your business model and philosophy into actionable insights. We break down the market into distinct segments based on criteria such as industry type, company size, purchasing patterns, and organizational needs, which is further enriched by locally sourced data. This segmentation goes beyond general classifications, looking into differences that distinguish one business customer from another in the intricate markets of Southeast Asia and India. Such an approach enables us to develop highly focused strategies tailored to the specific requirements, preferences, and challenges of each business segment, ensuring more effective market penetration and a higher return on investment for your marketing initiatives.

We understand that a product’s success is heavily dependent on how well it aligns with the needs and expectations of the local market, seamlessly linked with market segmentation. This segmentation forms the foundation for adapting and evolving your products or services to meet these specific needs. This could involve tailoring your offerings to align with the local business culture, practices, or highlighting specific product features that directly address the unique needs of each business segment.

Our focus on product-market fit extends beyond initial entry. We continuously monitor market responses and feedback, making necessary adjustments to align with evolving market trends and consumer preferences. This continuous feedback loop allows us to guide you in making the necessary adjustments to your products or services, ensuring they stay relevant and closely aligned with each segment’s requirements. Product adaptation might involve tweaking features to better suit a particular industry’s operational needs, altering service delivery methods to match the preferred business practices of a segment, or even refining the product to adhere to the regulatory standards of a specific market. This approach ensures that your offerings don’t just fit the market at one point in time but continue to evolve and stay pertinent as market conditions and consumer preferences change. Our goal is to create a harmonious match between your product and the market, paving the way for sustainable growth and success.

Determining the right pricing strategy is key to success in diverse and competitive markets like Southeast Asia and India. As we assist in formulating a pricing strategy that reflects your product’s value while considering local purchasing power, competition, and market norms, our comprehensive analysis of cost structures, consumer price sensitivity, and competitor pricing is vital. This ensures that your product is not only priced effectively to maximize profitability but also remains appealing to your target customer segments, which have been identified through meticulous market segmentation. By aligning your offerings with the local business culture and practices, or emphasizing certain product features, you can address the unique requirements of each business segment. This could mean implementing different pricing models for different segments, reflecting their distinct purchasing behaviours and value perceptions.

Leveraging our extensive local partner network is crucial for crafting and implementing a communication strategy that resonates with each identified market segment. Our partners, with their deep local knowledge and vertical expertise, play an important role in ensuring that every message, branding concept and marketing initiative is precisely tailored to the specific needs and preferences of diverse business segments. This collaboration ensures a strong local footprint and a more meaningful connection with your B2B audience.

In some regions, B2B-focused digital platforms such as LinkedIn, industry-specific forums, and professional email marketing might be more effective, while in others, traditional media like industry journals, trade shows, and business radio or TV spots might have greater impact. Our strategy also involves exploring emerging platforms and leveraging local digital ecosystems to identify and engage with all potential touchpoints within your target business audience. We aim to build a communication framework that not only informs and engages but also fosters lasting business relationships in your targeted B2B markets.

Selecting the appropriate distribution channels is essential to ensure that your product efficiently reaches its intended market. Our established local network plays a key role in identifying the most effective channels tailored to your product’s needs. Our analysis looks into factors like market penetration, logistics, and local purchasing behaviours, enabling us to advise on the optimal distribution network. Furthermore, we explore the potential for strategic partnerships, such as collaborations with local distributors and maintenance service providers, to expand your market presence. The focus of optimizing your distribution strategy is to enhance the availability of your product to your target customer base, while simultaneously managing and minimizing distribution costs for greater efficiency and effectiveness.

Based on prior steps, in particular the analysis of local data and customer segmentation, we support our clients in formulating a Sales Plan with Sales Projections which exploit the full potential of the targeted emerging market.